Hashtags create great visibility for a campaign, and help you reach your target audience by using relevant hashtags that you know your audience is already following. When used to promote an event, the hashtag not only connects you with your followers, but your followers with each other. When HSDA Members share commentary or their photos with the #HSDAforDiversity on Twitter, Instagram, and LinkedIn, they are expanding their content reach, amplifying their brand, targeting their market, getting your content found, improve their SEO, and more. And, if you are not already following #HSDAforDiversity on Twitter, Instagram, and LinkedIn, please do so today! It’s a great way to see what our organization is up to, besides our newsletter.